At AFB777, your privacy is not an afterthought — it is a core design principle. This Privacy Policy explains exactly what personal data we collect from Malaysian players, why we collect it, how we protect it, and what rights you have over your own information.
This Privacy Policy ("Policy") is issued by AFB777 ("the Company", "we", "us", "our"), the operator of the online gaming and sports betting platform accessible at afb777.cam ("the Platform"). It applies to all personal data collected from individuals ("Users", "Players", "you") who access or use the Platform, including players based throughout Malaysia — from Kuala Lumpur and Petaling Jaya to Penang, Johor Bahru, Shah Alam, and Kota Kinabalu.
AFB777 is committed to protecting the privacy and security of your personal data. We collect only what we need, use it only for stated purposes, and do not sell your personal information to third parties under any circumstances. This Policy describes our practices in plain language, supplemented where necessary by more precise legal formulations.
By registering an account with AFB777, making a deposit, or continuing to use the Platform after this Policy has been communicated to you, you acknowledge that you have read and understood how your personal data is collected and processed. If you do not agree with any aspect of this Policy, please cease using the Platform and contact us to arrange Account closure.
This Policy should be read alongside our Terms & Conditions and our Responsible Gambling policy, all of which govern your use of the AFB777 Platform.
For the purposes of this Privacy Policy, the following terms have the meanings specified below:
| Term | Meaning |
|---|---|
| "Personal Data" | Any information that identifies or can reasonably identify you as a specific individual, including name, email address, phone number, payment details, and IP address. |
| "Processing" | Any operation performed on personal data — including collection, storage, use, transfer, deletion, or any combination of these. |
| "Data Controller" | AFB777, which determines the purposes and means by which personal data is processed on this Platform. |
| "Sensitive Data" | A subset of personal data that warrants heightened protection, such as financial information, identification document details, and self-exclusion status. |
| "Third Party" | Any entity that is not AFB777 or the User, including payment processors, KYC verification providers, analytics services, and regulatory authorities. |
| "Cookies" | Small text files placed on your device by the Platform to enable session management, analytics, and personalised experiences. |
AFB777 collects personal data in the following categories, depending on how you interact with the Platform:
| Data Category | Examples & Detail |
|---|---|
| Registration Data | Full name, date of birth, email address, username, password (hashed), Malaysian mobile phone number, and country of residence provided at account sign-up. |
| KYC & Verification Data | Government-issued identity document (e.g., MyKad or passport number and image), proof of address, and where required, proof of payment method ownership. Collected prior to withdrawal processing. |
| Financial Data | Deposit and withdrawal transaction records, payment method identifiers (e.g., Touch 'n Go eWallet reference, bank account suffix, crypto wallet address). Full payment credentials are not stored by AFB777 — these are handled by our certified payment processors. |
| Gaming & Betting Activity | Bet history, game session logs, wagering amounts, win/loss records, and product usage patterns across sports betting, live casino, and slots. |
| Device & Technical Data | IP address, browser type, operating system, device model, screen resolution, referring URL, and session timestamps collected automatically when you access the Platform. |
| Communications Data | Records of live chat transcripts, email correspondence, and support ticket content where you contact AFB777's customer support team. |
| Responsible Gaming Data | Deposit limit settings, loss limit configurations, self-exclusion status, and cool-off period records maintained to fulfil our responsible gaming obligations. |
AFB777 does not collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, or health data, except where self-reported responsible gaming information (such as a disclosed gambling problem) is voluntarily provided by a User for the purpose of activating protective tools.
AFB777 processes your personal data for the following specific purposes. We do not process personal data for any purpose that is incompatible with those stated below without first obtaining your consent or establishing a new lawful basis:
AFB777 processes your personal data on one or more of the following legal bases:
AFB777 does not sell, rent, or trade your personal data to any third party for commercial purposes. We share personal data only in the following strictly defined circumstances:
AFB777 will never share your personal data with advertisers, data brokers, or third-party marketers. We do not use your data to build advertising profiles or sell insights to external commercial entities.
The AFB777 Platform uses cookies and similar tracking technologies to maintain your login session, remember your preferences, and analyse how the Platform is used. The following categories of cookies are employed:
You may control non-essential cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the AFB777 Platform, including your ability to maintain an authenticated session or access certain features.
AFB777 retains personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by applicable law. Our general retention standards are as follows:
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with our data lifecycle management procedures.
AFB777 implements robust technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. Our security infrastructure includes:
In the event of a data breach that is likely to result in a high risk to your rights and freedoms, AFB777 will notify affected Users without undue delay and will take all reasonable steps to contain and remediate the breach. We recommend that all Users enable two-factor authentication on their AFB777 Account to add an additional layer of personal account security.
As a User of the AFB777 Platform, you have the following rights in relation to your personal data. To exercise any of these rights, please contact our support team at [email protected]. We will respond to verified requests within thirty (30) calendar days.
The AFB777 Platform is strictly intended for adults aged 21 and above. AFB777 does not knowingly collect personal data from individuals under the age of 21. Age verification (21+) is a mandatory step in the KYC process applied to every Account before withdrawals are approved.
If AFB777 becomes aware that personal data has been collected from an individual under the age of 21, the Account will be immediately suspended and all associated data will be deleted in accordance with our data retention policies, except where retention is required for legal or regulatory purposes. Any funds held in such an Account will be handled in accordance with our Terms & Conditions and applicable law.
Parents and guardians who believe a minor may have accessed the AFB777 Platform should contact our support team immediately at [email protected] to initiate a review.
AFB777 operates under international licensing and may process or store certain categories of personal data on servers located outside of Malaysia. Where personal data is transferred to jurisdictions that do not provide an equivalent level of data protection to the jurisdiction in which it was collected, AFB777 implements appropriate safeguards to protect that data, including:
Malaysian players may contact us at any time to request further information about the safeguards applicable to the international transfer of their specific personal data.
AFB777 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or operational requirements. Material changes to this Policy will be communicated to registered Users via email or prominent in-platform notification at least seven (7) days before they take effect.
The "Last Updated" date at the top of this page will be revised whenever a substantive change is made. We encourage you to review this Policy periodically. Your continued use of the AFB777 Platform following notification of a material change constitutes acceptance of the revised Policy.
If you have any questions about this Privacy Policy, wish to exercise your data rights, or have a concern about how AFB777 handles your personal data, please contact our support team using the details below. Our team is available 24 hours a day, 7 days a week.
Email: [email protected]
Live Chat: Available directly on the Platform at afb777.cam — average response time under 90 seconds.
Subject Line for Data Requests: "Privacy / Data Request — [Your Username]"
For responsible gaming enquiries, self-exclusion requests, or limit adjustments, please visit our dedicated Responsible Gambling page. For general platform enquiries, our FAQ covers the most common topics.
These aren't checkbox statements — they're active practices built into the AFB777 Platform from the ground up, applied to every Malaysian player account.
Every piece of data you send to AFB777 — from login credentials to payment details — is encrypted in transit using 256-bit SSL/TLS. Your data is unreadable to any third party while in transit.
AFB777 never sells, rents, or trades your personal data to advertisers, data brokers, or any commercial third party. Period. Your information is used solely to operate your account and deliver our service.
We collect only what is strictly necessary to run your account, process your payments, and comply with KYC and AML obligations. We do not collect data speculatively or "just in case".
You can access, correct, delete, restrict, or export your personal data at any time by contacting our support team. We respond to verified data requests within 30 days — no runarounds.
AFB777's platform undergoes regular third-party security penetration testing. Vulnerabilities are disclosed internally, prioritised, and patched — not concealed. Staff access to personal data is role-restricted and logged.
Your self-exclusion status, deposit limits, and responsible gaming settings are treated as sensitive data — protected with the same rigour as your financial records and never shared without explicit legal compulsion.
Questions about how we handle your personal data? Our support team is live 24/7 and responds in under 90 seconds.
For players aged 21 and above only. AFB777 is committed to responsible gambling and player data protection. Visit our Responsible Gambling page for player protection tools.